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Furniture Photography VS Product Rendering

Furniture has always been considered an artistic work. Craftsmen used to spend months to create exclusive furniture pieces and that made their cost significant. Today, furniture remains an important part of interior design and many artists look for inspiration to create new practical pieces of furnishing to meet user requirements.

When a designer creates his masterpiece, his main task is to present it to the public and get either approval or advice on necessary changes to be made. The easiest way to do that is to create a visual representation of the furniture piece. Today it is possible to do that in two ways: by making a photograph or product rendering. Both these approaches allow furniture designers to provide customers with accurate and high-quality visuals of their masterpieces, but there is still a question: which of them is made faster, easier and for less money? Let’s find out.

How does 3D rendering differ from photography?

3D rendering is not a new approach to visualizing things but it has gained incredible popularity for the several recent years. Unlike photography, rendering has undergone great changes since its invention and today it offers absolutely new possibilities for furniture companies.

Photography remains important in the interior design business, but world-leading companies prefer this method of visualization more and more rarely. Why does it happen? It is necessary to consider several conditions to understand that.

1. Time spent on producing visuals

As well as in any other industry time plays a very significant role in furniture marketing. The earlier an item will be presented to the potential clients and retailers, the bigger profits a furniture company will get.


The average time of producing photographs of 15 furniture items is about two weeks. However, there should be an enormous amount of work done in the preliminary stage. Before a photographer makes his shoots it is necessary to create a furniture prototype, deliver it to the store, find a staging, transport this prototype to the staging place etc. In addition, all the photos made should be professionally adjusted and delivered to the customer. This volume of work is very time-consuming and painstaking.

3D rendering:

When you decide to render a furniture piece, it is very important to find a professional team. As soon as you do that it is enough to specify the project details and approve it. Then you can only check the intermediate results and get a final draft.

You can wonder how to show to the team what must be rendered. There are two solutions:

  • The rendering team makes a design from scratch cooperating with a designer;
  • You send a photo of the prototype and they use it as an example.

As there are several rendering teams in each company, you can make the order urgent and save some valuable time.

2. Cost of visuals


Apart from the money you pay to a photographer and his services, this way of visualization implies many other expenses including the manufacture of all the examples of prototypes, transportation, storage, stage etc.

3D rendering:

Visualization is a cheaper alternative to photography as all those extra expenses can be avoided. You can manufacture a single prototype and make any changes to it. One more thing you may need money for is the use of items from 3D modeling libraries, but their cost is several times lower than real models.

3. Effort put to produce visuals


It goes without saying that effort put into organizing a photography session is much bigger. You should not only hire a professional photographer but also find a studio, real-size models to accompany prototypes that must be produced and stored somewhere. The volume of work is quite sizable.

3D rendering:

In 3D rendering the volume of work is restricted to the listing project details, approving and checking intermediate results.

4. Flexibility of the creation and customization process

It happens that looking at a visual you realize that it lacks anything or something seems odd there. That means that it requires correction and customization.


The correction phase in photography can take place only during the shooting process. When a photo is done nothing can be changed. So any mistakes can be corrected only during a new session.

3D rendering:

Furniture visualization is a very flexible process that allows making corrections at any stage of the rendering process. There is an extensive list of changes that can be made: from light and color schemes to background and angle. Everything is done in a few clicks.

Reasons to prefer 3D rendering to photography

3D rendering is a new word in the world of furniture visualization. Many global furniture companies have refused from outdated photography in favor of modern and flexible 3D rendering. The reason for that is a number of benefits provided by rendering. Rendering is used in many different fields, such as real estate, furniture and gaming. If you’re interested in getting some 3D rendering images, Sydney 3d render vision. You won’t regret it!

1. Perfect quality of each image

Rendered visuals are created from scratch so they are deprived of the possibility to have some strange shades, wrong lighting or unclear lines.

2. Possibility to design only necessary items without necessity to clear off unwanted ones

Insects, dust, leaves are only some of the unwanted items that can spoil photos. In 3D rendering, you are not subjected to any of such uncontrolled cases.

3. Creation conditions are always under control

You do not need to analyze the weather forecast, intensiveness of sunlight or wind direction to plan a photography session. The only circumstance that can interfere with the rendering process is a breakdown in electricity or computer hardware. However, you can quickly change the working place and continue doing your job.

4. Meeting all the lighting challenges

3D rendering allows changing light according to your preferences without detrimental influence on the final result.

5. No need for costly staging

You do not need to ship dozens of items to different corners of the world as each of these places can be restored in one office.

6. Easily customizable

3D rendering allows creating multiple variants of the same item. You can change colors, sizes, details, change the form and context hundreds of times and without much effort.

7. A design and production require less time

A professional team spends less time on the rendering process comparing to the photography.

8. Perfect design to streamline manufacture

A perfect example of the visual with absolutely accurate measurements make the manufacturing process fast and restrict possible errors to the minimum.

9. Instant product presentation

A ready-made visual can be immediately published on the web or shared on social networks for clients to appreciate it as soon as possible.


It goes without saying that 3D rendering can substitute photography in visualizing furniture. There is no sense in wasting thousands of dollars to create excellent conditions for good photos as everything can be done in a single studio without extra expenses. Thanks to 3D rendering furniture companies have received more opportunities to create amazing furniture catalogs, save on marketing campaigns and get more valuable time.

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