5 Ways to use 3D visualization to boost real estate sales
The introduction of 3D visualization in the real estate industry has become a breakthrough, especially when it comes to properties at the construction stage. Realtors simply did not have convincing visual materials to show potential clients or their quality left much to be desired. Therefore, it led to difficulties not only in pre-sales but also lowered the number of successful deals.
What has 3D visualization changed you may wonder? Real estate agents have received innovative tools to improve pre-sales and these are the ways in which this solution can be beneficial to agents.
Real estate can be viewed prior to or at the construction stage
If you asked a real estate agent what was sold better only 5-10 years ago, you would probably hear the answer 'finished houses'. However, nowadays homes upon construction are purchased the same actively as completed objects. The main reason for that is the eye-catching visual materials used in marketing. Even poorly looking homes can be digitally restyled and restaged to attract more attention of potential buyers.
3D visualization allows agents to order high-resolution 3D renderings of future homes and let buyers fall in love with this picture and purchase it. Furthermore, the use of this solution can expand the target audience of potential clients who get interested in amazing photorealistic images and videos and decide to prefer a newly constructed home.
Focus is made on property benefits
3D visualization allows emphasizing the advantages of the property for sale and hiding its possible drawbacks. People can learn from them about nearby facilities and ensure that this property will have everything for a comfortable life.
If this is a 3D rendering of a house or a flat, 3D renders allow highlighting the functionality and style of the space. It is possible to see a floor plan and room layout, evaluate inside lighting and room potential. Viewers can also see smart solutions of the property like extra storage space or winery, for example.
Creating an emotional connection with buyers
The research made in 2016 by Nielsen has confirmed the fact that ads evoking feelings are more effective in comparison with general advertisements. 3D visualization includes professional images with lots of details. The last ones stick in the mind of potential buyers and look more appealing when they move around the property and can touch them. All the details are divided into multiple categories and serve as a focal point. Viewers can feel how cozy and comfortable the property is since the focus is made on such details as a cup of hot tea on the coffee table or an open book on the bedside table that look especially appealing.
These details evoke true emotions especially if they are accompanied by the natural effects from the outside.
Improvement of marketing campaigns
3D visualization is a powerful marketing tool that increases ROI. The main reason for that is an almost immediate attention attraction to the property for sale. These ad materials are characterized by universalism and impeccability. These pictures always have high resolution and lots of details to look fabulous everywhere they are added to. Whether these are colorful magazines, high-scale billboards or online platforms, 3D visuals look perfect anywhere.
Property price justification
Luxurious property price is impossible to justify if you have only drawings or floorplan sketch. Furthermore, such property is usually bought by foreigners or citizens of other towns, so it should be easy to evaluate it in distance and 3D visualization is a perfect way to do that.
A tour created with the help of 3D visualization will show what materials have been used for home construction, its location and surrounding, facilities, etc. Another thing potential buyers can learn from the 3D tour is its features. It can be done even when a home has not been completed yet. At the same time, buyers get a clear understanding why a home was estimated at the price set even if it has not been built yet.
3D rendering is a popular approach used in real estate presales. It has become a breakthrough when it comes to sales of homes on construction. This solution allows highlighting infrstructure and design peculiarities for buyers to understand what they buy. Furthermore, 3D renderings influence person’s emotions and are considered a powerful marketing tool nowadays.