Should real estate agents be influencers?

Should real estate agents be influencers?

The role of Instagram is very important for the social media marketing of the real estate industry. However, should agents put effort into becoming influencers in this sphere? This article explains how realtors can benefit from ad campaigns of this kind and how to achieve success there.

Real Estate Marketing Influencers: How To Succeed On Instagram?

real estate marketing

Despite being the 2nd most popular social media platform, Instagram has taken the first prize when it comes to brand promotion and advertising. Real estate businesses have come to the conclusion about IG significance in social media marketing too. There are lots of MLS platforms visited by sellers and buyers, but the best way to make the reach of all listings grow is through social media promotion. Furthermore, Instagram can be used for a variety of other purposes and contribute to different marketing strategies greatly too.

Therefore, every real estate agent should understand the importance of being active on Instagram and building the brand of his activity. However, there is still a dilemma: should they aim at becoming influencers in this field?

Let's try to find the answer to this question in this article.

Real Estate Influencers: The Road to Success

road to success

There are many real estate agents who not only sell properties but also become bloggers and influencers in this niche. Naturally, the feeds of such agents feature not only the listings they promote but also their lifestyle, career, and other extensions like fashion, beauty, travels, cooking, etc. What should agents who only think about being influencers in the real estate niche know? Influencers have a much bigger impact than any other marketing approach and the exposure is really massive tòo. Therefore, it is easier to convert leads and build brand awareness.

The majority of influencers admit that access to such a big community has influenced their career positively. They no longer sell property, they sell their lifestyle, and real estate is its significant part. Such influencers gain the trust of their followers and are often asked for professional advice as well as chosen among others to provide services. However, the best benefit of being an influencer is endless opportunities when it comes to lead generation since homes are sold and purchased all around the globe!

 

The significance of visual content in influencer marketing

real estate marketing

Video content is considered much more interesting and converting than traditional images. When it comes to real estate influencers, home tours can be a powerful tool to attract leads and even boost sales by getting real offers. These videos may reach out to people who you may never meet in everyday life, so you not only entertain your audience by posting them but also extend the circle of your potential clients without extra effort. 

However, another example of videos to add on Instagram can be overviews of different areas from the bird view and how to guides with real examples. In any way, videos are referred to being a better way of entertainment and result in more engagement than standard photos. 

At the same time, Instagram is a visual platform, and the main focus should be made on images, of course, so photos remain actual in the real estate sphere now too. Modern agents try to add only professional photographs since they convey the sense of space more accurately and make up a gallery without repetitions or useless examples. However, the abundance of photographs added makes many followers feel numb to them. They want to get inspired, taught something new, and be entertained, so professional videos are perfect attention catchers and can give more information and space for creativity. Each of them contains a real-time element and allows capturing people's attention by offering them something really useful.

 

Tips on how to become a real estate influencer

tips fo real estate agent

If you want to thrive as a social media influencer, consider the following tips:

  1. Develop a strategy

It is not enough to post photos of beautiful houses and interiors since you should gain the trust of your followers. Let them have a glimpse of your professional and private life as well as plan your content to achieve the goals set.

  1. Make the profile attractive

You can make your bio more informative, add links to it, and even get an opportunity to receive messages if you switch on the business profile. Try to make your profile description eye-catching and add contact information for quick access.

  1. Analyze the success of your competitors

Some of the real estate agents who managed to become popular online too may share or hint at more efficient post ideas, hashtags to use under them, and good descriptions. You can even collaborate with them to grow your follower number too.

  1.  Post quality content regularly

You should prepare every post with attention to detail and add it at the time when your audience is the most active. There are also scheduling tools that help to plan posts for a certain period of time and add them automatically at a designated time.

  1. Pay attention to metrics

Instagram insights offer you the latest data on your follower number and interests, engagement rate, reach, the popularity of every post, etc. By analyzing this data you can attract more potential clients from a specific area you serve and improve the quality of posts.

  1. Make partnerships

If you work with photographers, virtual staging companies, and interior designers, try to find their profiles, follow them, and interact with their audience. It will make your following grow too.

  1. Turn your clients and website visitors into subscribers

Sometimes you cannot find enough time to remind your former clients about yourself, while regular posts that will appear in their feed will do that for you.

 

Written by
Andrew Zlobin
CEO/Founder of spotlessagency.com

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