Real estate business can boast different techniques and approaches how to sell homes faster without making discounts. Some of them are really effective and one of such popular and efficient approaches has received the name ‘home staging’. It is a widely known fact that empty property does not look as welcoming and appealing as staged one, so many professional reactors give a piece of advice to everyone who wants to sell a vacant property – use home staging. However, not everyone fully realizes what is implied in this term.
The notion of home staging
Home staging is defined as a process of the residence preparation for sale. When a homeowner decides to sell his home, he usually turns to the real estate agency for professional assistance. A professional realtor can help to estimate the home at the reasonable price and give a couple of tips on how to make it more viewed in the listings.
According to the National Association of Realtors (NAR) almost every person starts the search of the new dwelling online. Moreover, the biggest part of these people never read the description of the property until they look through the photos of the listings. Non-appealing photos always revolt the viewer and he loses a desire to learn more about the property. It means that the not only the photos of the low quality and images depicting homes in the poor state are skipped by the potential buyers but also photos of the empty homes. The last ones look estranged and give no idea of the home potential, so it is easier to skip them rather than waste the time for learning details.
Home staging is one of the ways to make the property for sale more appealing to others and increase the number of listing views. As a result, you get much more chances to sell it faster and for good sum of money.
Home staging techniques
When it comes to home staging you may be surprised to learn how many different techniques it includes to achieve the main goal. The procedure of making the home appealing consists of several stages such as:
When a person made a decision to sell some property and move to another place of living, he usually leaves all the unnecessary stuff in the old home. These faceless things look strange not only in the photos but also during home showings. Who would like to gather items that remind more of the rubbish than meaningful goods? It is important to remember that the first impression of the home plays a huge role in the final decision to buy it or not, so it is very important to remove all the useless stuff.
Another feature of homes that spoils the total impression about a home for sale is personalized objects. Family photos, handmade crafts, antique examples create a feeling that you have come to the home that is foreign to you and belongs to someone else. To prevent the appearance of such thoughts it is important to make the interior more flexible and common.
3. Bringing the home in order
Of course, it is very important to perform at least minimum of the renovation works to hide the utmost drawbacks of the real estate. In addition, the first thing that makes you leave the home is untidiness. Dust, rubbish, dirty accessories not only spoil the impression about it but also create associations that everything in this home was treated so improperly and kill the desire to buy it.
4. Creating an ambient design
The most important step of the home staging process is the creation of the ambient look. If you declutter, depersonalize and clean your property, it will still look empty and non-inviting. That is the reason to hire a professional designer and create wonderful interiors in several rooms to show the endless potential of the property and make every person who visits it love it at first sight. It goes without saying that it is an expensive and time-consuming process, but it can also increase the initial price of the real estate in addition to other benefits received thanks to home staging.
Home vs virtual staging
Home staging has already proven its efficacy in the real estate business, but there is always some percentage left that a new interior design may be appreciated not by everyone as tastes differ and sometimes money spent on staging is not fully returned too. That is why with the technological breakthrough of the modern world it has become popular to attract the potential property buyers with a cheaper alternative to home staging. Instead of paying money to the designer and buying all the staff that can seem odd to others you can enhance the look of your vacant property ordering professional computer services known as virtual staging. As a result, you get very appealing photos in the listings and pay much less than you could spend on actual staging. The only thing to remember connected with virtual staging is the following: showing the potential of your great property always mention that photos have been staged not to disappoint people to come to showings in the search of the features of a small palace.
Home staging has been a popular way of attracting attention to the real estate for sale for many years, but with the advance in the modern technology, it loses its leading positions being gradually substituted by virtual staging and other interesting innovative solutions. At the same time, it is important to treat him staging with great care of you decide to use this approach not to waste your money and time and achieve nothing.