Real estate business is constantly looking for ways to attract more buyers to the property for sale. One of such effective and comparatively fresh ideas is virtual staging. Most of the property sold in the market is either empty or has furniture pieces that look lonely in the room and do not contribute to its value. That is why it became popular today to order professional virtual staging services of empty or partially staged property to make listing more appealing to buyers. 94% of real estate agents confirm the fact that virtually staged homes are sold faster, up to 42%. Why does it happen? The answer is simple. Empty homes have never looked welcoming and desired by buyers. The biggest number of people need to fall in love with their new home and it can happen only when they are able to see its greatest potential. In fact, only one tenth of the people can do it looking at an empty room. The rest of 90% need to see that with their own eyes to believe and accept that. For such people, virtual staging can become a decisive factor in favor of one or another home for sale.
Professional designers and architects make empty property unbelievably attractive. They create modern interiors considering the smallest details, influence of light, daytime etc. As a result, a potential buyer can understand how wonderful any of the rooms can look like in the hands of the professional and is ready to spend money on it.
Living Room Staged
Defining virtual staging
The process of adding furniture, decor and other features to the empty or partially furnished room is known as virtual staging. It has much in common with computer generated images, but the main difference is the fact that only really existing property photos are staged by designers. Today, with the technological boost it has become very difficult to distinguish computer-generated images from professional photos. Virtually staged images look incredibly realistic and appealing too.
Reasons to order virtual staging
It is a widely known fact that empty property remains in the market much longer than staged one. Especially, it concerns luxury estate located abroad. Wealthy people do not have time to travel to another country to explore every corner of the property for sale. They want to ensure that it will meet their high expectations undoubtedly. This and many other cases confirm that virtual staging has a great impact on the potential buyers and there are several reasons to order it.
- Virtually staged property gets top viewed in the listings.
- It is sold almost twice faster than empty homes.
- Virtual staging services are hundreds times cheaper than home staging.
- It can help every buyer to envision the potential of the home for sale.
- There is no need to pay money to a photographer to get excellent listing photos.
- You can change the look of the home without a makeover.
- It takes only a couple of days to stage every photo virtually.
- If a property is sold faster, it does not lose its initial price.
It is not only time- but also cost-effective approach to sell a home fast and for good money. Realtors explain that the longer a home spends in the listings, the bigger discount its owners should make to sell it. Virtual staging can prevent you from long-lasting waiting and make the selling experience pleasant.
Legal and ethical issues with virtual staging
If you come up with the conclusion that your property requires virtual staging solutions and you order them, it is very important to inform about it in the listings descriptions. People who are not aware of the staging process performed might admit these photos as a reality and be very disappointed not to see such an exterior in the home for sale. Always warn people that the property is vacant and all the photos in the listings have been made to show its potential.
In general, virtual staging has made a great contribution to the real estate business. It increases sales, makes them faster and allows everyone to envision the benefits of the property on sale. No wonder so many realtors advise their customers to stage their empty property before adding it to the listings – the positive effect of virtual staging is very valuable.