There is hardly any spectacular and more vivid project presentation opportunity than architecture rendering. It is the only time-saving and realistic approach to show the client what he is expected and inspire him to cooperate with the company further. But the growing competition on the rendering market made designers look for new appealing solutions that will allow the company look outstanding. One of such latest solutions is artistic architectural visualization where details and the general look of the visual acquire some extraordinary unrealistic and thematic features. This type of rendering has taken its niche in the industry too, but unfortunately, it still can not overcome the popularity of photoreal 3D rendering. There are several reasons for that.
1. True to life rendering
Most of the clients who order 3D rendering services look for a visual that will represent their viewpoint as accurately as possible. They wish to see the smallest details and the way they look in real life. Artistic rendering represents the design with some changes: these might be a retro or ultra-modern feel as well as some extraordinary solutions that can not be accurately restored in real-life conditions. Such remotely reminding reality images serve for different purposes but they rarely find realization in business.
2. Wise investment of both money and time
Every investor wishes to get profit from the investment made. This profit is estimated not only in money but also in time frames as the earlier a client receives his project the more time he has for its implementation in reality. Another aspect is the quality of the picture as it prevents from unplanned money spending and allows finishing everything within the time frames set.
Of course, it is possible to add Halloween features to the image but will it give any profit to a customer unless he organizes a Halloween party?
A photoreal image provides customers with visual facts to ensure them in what they will get when they order services. In addition, it is easier to explain to the designer what is required and how it should look like in the visual for cooperation to be effective.
3. Effective in advertising and selling
The marketing world terminology is very diverse, so creative and artistic in advertising does not necessarily mean effective. Most of the advertising campaigns display images and videos that are close to reality, so photoreal 3D rendering and visualization offer more efficient advertising solutions. In most cases, the advertisement is created is raise brand awareness or make customers loyal to one or another product. It can be achieved by artistic rendering as well, but unfortunately, it is not effective in selling, the main goal of all ad campaigns. People who analyze marketing pictures put on the roles of the heroes depicted on them, so it is preferable to make it more realistic.
4. Expectations of the client are met when a project is brought to life
Most of the visualization projects are ordered with the goal of their further fulfillment in reality. Whether it is only planned or will soon take place, but an image should be a perfect reproduction of everything that will soon appear in reality. However, when a customer comes to the office to order 3D rendering services, he has some distinct requirements for the final look. If it is an artistic rendering, it is more difficult to understand them as people might have an absolutely different vision of the same picture described with words. Such discrepancy results in the client’s feeling of being cheated as his intentions were not realized. That is why realistic images are usually rendered more accurately according to the instructions provided and meet expectations of the customers.
5. Accurate and up-to-date presentation
When an architect deals with artistic rendering, he feels more like a free-spirited artist who can look for some far from reality solutions. Such accuracy neglect and sacrifice of the norms result in the changeable impact the image makes. Somebody can understand it as anything mysterious and unusual, why the others just see something false in them. In addition, such fantasy can result in an outdated or futuristic impression that does not meet business requirements. Such pictures are more suitable for artistic designer contests or exhibitions, but they never withstand a tough business competition.
Artistic 3D rendering is a new direction in the visualization industry that deserves a right to exist but unfortunately, it is not popular because it does not allow real customers to benefit from it. Such 3D renderings are wonderful for pleasing the eye, but not every client will agree to prefer it instead of the photorealistic images. The last ones are still more desirable due to a wider number of ways to take advantage of them so their domination in architecture rendering services is not surprising.