Selling a property is a science and its key component is informative and spectacular listings. 9 out of 10 potential buyers look through the listings before turning to a real estate agent or calling by phone provided. The most important thing that attracts them is listings. It often happens that a potential buyer does not look at the description of the property until he scrolls all the images included. Only if these photos have been convincing enough he will try to learn more about an object for sale.
It is clear from the previous paragraph that images play a significant role in the listings, but should people retouch them to make photos more appealing? Though it may sound unpredictable there are dos and don'ts of applying changes to the photos added to the listings and these tips will help you not to go overboard.
What is acceptable?
The main thing connected with applying some changes to the images is not to create a deception. Potential buyers should not feel deceived by the images, so there are certain tips on how to preserve photos real but make them more appealing.
1. Do hire a professional photographer
Every seller treats the sale of home one of the most notorious events in his life. Therefore, he does not want to make great discounts and would rather agree to pay photographer services than lose money. Real estate photography is an art because changes in light, a smaller look of rooms in photos, personalization make professionals look for the best site and angle. Only such photos can attract the attention of potential buyers and stick in their memory.
2. Do prepare for every shot for it to be a showing
This piece of advice is more for photographers or people who take photos of the property for sale. It is not a secret that space must be personalized and decluttered for listings, but it is rather an exception than a rule in reality. Therefore, it is necessary to remove photos, personal things, pictures drawn by kids, trash each time you take a new photo.
3.Do focus on benefits
The main goal of listings is to entice buyers and it means that only the best parts of a home should be depicted on photos. There is no sense to focus on details.
4. Do make minor edits
Naturally, it has nothing to do with changes in the general look of real estate. It means that you can edit features that are not that significant but impact a general perception of the photo. For example, you may change a gray color of the sky for blue or brown autumn grass can get greener too.
5. Do avoid misrepresentation
Every home has permanent features and their deletion can lead to a great legal problem. An experienced lawyer can call it ‘material misrepresentation’ and cause a lot of trouble even if a deal is closed. Therefore, you should not use Photoshop to hide any home features, it is better to take a photo from another angle.
Things to avoid
It often happens that realtors with little experience make mistakes trying to enhance a general impression about home for sale. However, there are things you should never do with real estate photos.
1. Don’t allow floor, ceiling, sky or grass be dominant on the pictures
A frame on the photo is very important, so there should be an approximately equal distance at the bottom and on the top. Any domination of the upper or lower part may lead to incorrect perception, the same goes for the choice of angle. Therefore, it is better to make the room size bigger by taking a photo from outside, or take a photo of the exterior from the distance (e.g. across the street).
2. Don’t hide significant drawbacks - show how to change them for better
Keeping some negative features in secret or ignoring them in the listings may lead to complaints. Therefore, you should include photos of these problems too, but also offer an immediate solution to them. A hole in the wall can be accompanied by a virtually staged photo where everything is perfect, while a poor lawn can be improved by green grass.
3. Don’t take photos of every room - set priorities
This rule is especially important if you sell a big home. Most of the buyers pay attention to the kitchen, bathroom, living room first of all, while a swimming pool and additional constructions will be a plus outside. Therefore, they should be your main photos in the listings too.
As you can see, real estate photography should be not only artistic but also a high-quality one. These are photos that either attract or push the potential buyers away, so consider these tips selling your next homes.